The Obly method: from idea to product in 6 phases

A structured process, repeated across dozens of projects, that reduces risks and accelerates time.

Every digital project we do goes through the same 6 phases. Not out of rigidity, but because they work. Skipping them seems like a shortcut, but almost always it's the fastest way to hit a wall.

01
Duration: 1-2 weeks

Discovery

We analyze your business and define the objectives

A structured 60-90 minute conversation to understand your business, real objectives (not stated ones), audience, constraints, timing. This phase is free: it serves us to make a realistic estimate and you to understand if we are the right partner.

02
Duration: 1 week

Strategy

We design the best path to reach your goals

We define the project scope, technologies, necessary integrations, milestones, work plan and success KPIs. The output is an operational document that guides the entire project.

03
Duration: 2-4 weeks

Design

We create the visual experience that represents your brand

For projects that require interfaces or brand identity, in this phase we produce wireframes, navigable prototypes, complete design system. We involve you at every milestone to avoid surprises.

04
Duration: 4-12 weeks

Development

We build the solution with the most suitable technologies

2-week sprints with periodic reviews. Versioned code, continuous access to project status, automated tests. The code is 100% yours from day one: no lock-in, no contractual surprises.

05
Duration: 1-2 weeks

Launch

We go live and monitor performance

Deploy on professional infrastructure, monitoring configuration, internal team training, post-launch support. The launch is progressive: first a subset of users, then all, to intercept problems before they impact everyone.

06
Duration: recurring

Maintenance and growth

We update, optimize and grow the product over time

Every project has a structured maintenance plan: security updates, bug fixes, performance optimizations, new features in continuum. Maintenance is the most underestimated phase: without, after 12-18 months a product degrades.

Want to see the method applied to your case?

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