BFT
BrandingMarketing2024

BFT

Project goals

Carry into video and onto the trade show floor the same precision BFT Group puts into its systems. A corporate story that conveys technical reliability and a sustainable vision at first glance, and a trade show identity that stops the printer walking by and pulls them in.

Our work

VIDEO PRODUCTION

A corporate video that takes the viewer inside the BFT Group world: the systems in action, the engineering care behind every component, the ink that goes back into production instead of going to waste. Direction, lighting and editing built to convey brand pride and technical trust at the same time, exactly what those who choose BFT are looking for.

TRADE SHOW GRAPHICS

A complete graphic package built for the trade show context, where competition is fierce and every square metre has to pull its weight. Clean layouts, a strong visual hierarchy and a tone consistent with the BFT Group brand: the booth speaks before anyone says a word, and the right people stop.

The result

BFT Group showed up at the trade show with a coordinated image and a video that doesn't leave anyone indifferent: the brand told its own story with the same precision and reliability it puts into its flexographic printing systems. Not just a campaign, but an asset that keeps speaking for BFT every time clients, partners and printers cross paths with the brand.

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