Obly Digital Lab

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CLIENTE

Motivey Fitness

PROGETTO

App Branding Website

ANNO

2024

CHALLENGE

Project Objectives

Motivey was created with the intention of finding the right motivation for exercising with short and focused workouts, designed for those with little time but who don’t want to give up feeling good, both physically and mentally.
The goal was to create an innovative Brand Identity and a platform where users could easily access personalized workout programs, track their progress, and find inspiration through motivational content, all supported by an active and engaging community.

SOLUTION

Our work

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Distinctive Branding

We collaborated with Motivey to create a brand that stood out for its energy and positivity, using visually appealing design and motivating communication language. The logo, colors, and promotional materials were designed to convey dynamism and accessibility, making the brand recognizable and attractive to the target audience.

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Landing page

We designed and created a landing page that would immediately capture users' attention, using a clean, modern design, eye-catching images, and a clear, motivating message. The page was optimized to ensure intuitive navigation, with call-to-actions strategically placed to facilitate sign-up and access to training programs. The result is a landing page that not only attracts, but effectively converts visitors into active members of the Motivey community.

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Web-app platform

We designed and developed a web app platform that offered a smooth and engaging user experience. The web app was designed to be intuitive and easy to use, with simple navigation and advanced features such as progress tracking, access to personalized training programs, and more. The interface is designed to be responsive and adaptable to different devices, thus ensuring seamless access anywhere, anytime. The platform not only provides effective workout tools, but also creates a virtual environment that encourages and supports users in achieving their fitness and wellness goals.

RESULT

The result achieved

The strategic approach we adopted allowed Motivey to transform its vision into a concrete and successful reality. Thanks to a deep understanding of the market and customer needs, we developed a targeted branding strategy that strengthened the brand’s identity and increased its visibility. The implementation of innovative technologies and creative solutions made it possible to create an intuitive and user-friendly platform, which attracted a significant number of users and fostered community loyalty. As a result, Motivey was able to stand out in the fitness industry, offering a unique service that significantly improved the user experience and led to a notable increase in engagement and sign-ups.

What Motivey says about Obly:
“Luca and his team assisted me from the birth of my company until the launch, and the work done was excellent.
They immediately understood our vision, and the logo could not have been more beautiful than the one Luca and his team created.
We launched the first version of the platform working in a very tight timeframe with a lot of pressure, and everything went perfectly. We are very happy we chose Luca and Obly, and this is definitely just the beginning!”

😍 Thanks to Annalisa and the Motivey team!

👉 motiveyfitness.com